Gen Z’s Influence on the Beauty Industry

Feb 202 min read

If there’s one thing I’ve noticed about Gen Z, it’s that we don’t just follow trends—we create them. Whether it’s skincare, makeup, or even haircare, Gen Z has completely reshaped the beauty industry, pushing brands to be more inclusive, sustainable, and transparent. Let’s dive into how this generation is redefining beauty and why the industry is scrambling to keep up.

1. Clean Beauty & Transparency: We Want the Truth!

I don’t know about you, but I always check the ingredients before buying a product. Gen Z cares about what’s in their skincare and makeup—no more parabens, sulfates, or toxic chemicals. Brands like The Ordinary, Drunk Elephant, and Biossance are thriving because they focus on transparency. We want to know where ingredients come from, how they affect our skin, and if they’re ethically sourced.

🔗 Check out a guide on the best clean beauty brands that are Gen Z-approved!

2. Social Media & Beauty Trends: Instagram Made Me Buy It

Let’s be honest—how many times have you bought something just because you saw it on Instagram? Whether it’s the viral blush trend, the glazed donut skin look made famous by Hailey Bieber, or the skin cycling routine, Gen Z gets beauty inspo straight from social media. Brands are catching on, partnering with influencers and even creating their own viral moments.

💡 Did You Know? Some brands now launch products exclusively on TikTok before anywhere else!

3. Inclusivity is Non-Negotiable

Gone are the days when foundation shades stopped at “beige” and “tan.” Gen Z demands shade diversity, gender-inclusive products, and authentic representation. Brands like Fenty Beauty, Rare Beauty, and UOMA Beauty are killing it by offering products for all skin tones and celebrating beauty in all forms.

🗣️ What do you think? Should brands be doing more for inclusivity? Drop your thoughts in the comments!

4. Sustainability: Eco-Friendly or Nothing

I don’t just buy a product because it looks good—I check if it’s cruelty-free, refillable, and recyclable. The beauty industry is one of the biggest contributors to plastic waste, and Gen Z isn’t here for it. Brands like Glow Recipe and Lush are stepping up by offering sustainable packaging and ethical sourcing.

5. DIY & Indie Beauty: The Rise of Small Brands

We’re over big corporations controlling the beauty space—Gen Z loves indie brands and DIY beauty hacks. From mixing our own skincare serums to supporting small, independent beauty brands, there’s a huge shift toward personalized and homemade beauty solutions.

💄 Unique Find: There’s even a rise in AI-powered skincare brands that analyze your skin and create custom products just for you!

Final Thoughts: Gen Z is the Future of Beauty

We’re not just buying beauty products—we’re shaping the future of the industry. With a focus on clean ingredients, inclusivity, sustainability, and social media-driven trends, Gen Z is pushing brands to do better. The beauty industry isn’t just about looking good anymore—it’s about making conscious, ethical choices.

💬 What’s your take on Gen Z’s influence on beauty? Are we changing the game for the better? Let’s chat in the comments!

🔗 For more beauty trends and tips, check out our latest beauty blogs